Ask five web designers for a quote and you may get five very different prices. That is because “a website” can mean anything from a single page to a full online shop. Here are the main factors that affect the cost of a small business website, so you can compare quotes fairly.
Number of pages and their complexity
A five-page brochure site is a very different job from a 40-page site with service areas, a blog and case studies. More pages mean more design, content and SEO work.
Custom design or template
A bespoke design built around your brand and customers takes longer than adjusting a ready-made template, but it usually converts better and stands out from competitors.
Features and integrations
Online shops, booking systems, member areas and connections to other software all add development time.
Content and copywriting
Do you have your own text and photos, or do you need help writing persuasive, SEO-friendly copy? Good content is one of the biggest factors in whether a site succeeds.
SEO and ongoing support
Check what SEO is included and what happens after launch: hosting, updates, backups and support all matter for keeping your site fast and secure. You can test any website’s speed with Google PageSpeed Insights.
How to compare the cost of a small business website
Make sure each quote covers the same things. Ask how many pages are included, who writes the content, what the yearly running costs are, and what you will pay for future changes. That way, you can compare the true cost of a small business website rather than just the headline price.
The cheapest quote is not always the best value
A website is an investment that should pay for itself in enquiries and sales. When comparing quotes, ask what is included, who owns the site and how it will help you get found. If you would like a clear, fixed-price quote, get in touch.