If your website is costing you customers, the cause is often simple to spot and fix. Visitors rarely complain; they simply leave and contact someone else. Here are seven warning signs to look out for.
1. It is slow to load
If a page takes more than a few seconds to appear on a phone, many visitors give up. Large images and bloated themes are the usual culprits.
2. It is awkward on mobile
Tiny text, buttons that are hard to tap and menus that do not work properly on phones all drive people away, and Google ranks mobile-unfriendly sites lower.
3. Visitors cannot tell what you do
Within five seconds a visitor should know what you offer, who it is for and where you are. Vague slogans do not do that job.
4. There is no clear next step
Every page should make it obvious how to get in touch, whether that is a quote form, a phone number or a booking button.
5. The content is out of date
Old prices, last year’s offers or placeholder text make a business look closed or careless. Keep key pages fresh.
6. It does not show up on Google
If you only find your site by typing your business name, it is not working hard enough. Good service pages and technical SEO help you appear for the searches customers actually make.
7. There is no proof you are good at what you do
Reviews, testimonials with real names, project photos and case studies all build the trust that turns a visitor into a customer.
How to tell if your website is costing you customers
Start by looking at your website the way a new customer would. Open it on your phone, time how long it takes to load, and check whether it is obvious what you offer and how to contact you. If any of those steps feel slow or confusing, your visitors are probably leaving too.
Recognise a few of these? Talk to us about a free website review.